If you don’t know who Martin Atkins is, go and do your homework. From Public Image Ltd with Johnny Rotten, to Killing Joke, to Nine Inch Nails, to his industrial supergroup Pigface, to his legendary label Invisible Records to teaching music industry strategies at some of the mos prestigious universities and music industry events around the world,  to pioneering DIY music business industry models, when Martin talks, you better listen if you wanna learn something from someone who’s been there….done it….and LITERALLY wrote the book (If you’re in a band, his book TOUR:SMART is ESSENTIAL reading).

Andrew Dubber is another man to be taken seriously. A music industry expert and the man behind the website newmusicstrategies.com and the infamous "20 Things You Must Know About Music Online" e-book (also essential reading for anyone in the music industry).

And if you don’t know who I am, just hit the "About" button at the top of the page and figure it out. But suffice it to say, I’m an artist who is proactive and vocal about the nature of the new music model online, who strives to stay three steps ahead of the game. If you’re familiar with the band I am in, Swami, then chances are you’ll have noticed and been impressed by our vociferous attention to social music media.

Check the video and learn something.

Peace. S-Endz